Riyadh Season's 7th edition to launch October 21 with 10 weeks of events
Turki Al-Sheikh, head of Saudi Arabia's General Entertainment Authority, announced that the seventh edition of Riyadh Season will begin on October 21. The festival will run for 10 weeks, according to Al-Sheikh.
Why it matters
Riyadh Season is a flagship entertainment project under Saudi Arabia's Vision 2030, drawing millions of visitors annually and boosting the kingdom's tourism sector.
Background
Riyadh Season is an annual entertainment event organized by Saudi Arabia's General Entertainment Authority, typically featuring a wide range of artistic, sporting, and entertainment shows that draw large audiences.
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