McDonald's plans $8.5 billion investment to win back customers
McDonald's unveiled an $8.5 billion investment plan through 2036 to renovate restaurants, add high-protein menu items, and retrain its two million employees. The move follows the company's slowest growth in years amid mounting competition from rivals like Burger King.
Why it matters
The plan signals how the world's largest fast-food chain is responding to shifting consumer preferences toward healthier options amid fierce competition, a trend that could reshape fast-food offerings and pricing globally.
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